Mixpanel

Available in:

Chat - Use in conversations for AI-powered discovery through MCP

Workflow - Build complex AI processes and automation

About this connector

Mixpanel is a product analytics platform that enables businesses to deeply understand user behavior through event-based tracking, advanced cohort analysis, and AI-powered insights. Unlike traditional analytics tools focused on page views, Mixpanel tracks specific user actions including clicks, form submissions, and feature usage to identify what truly drives retention and conversion. The platform provides self-serve reports for funnels, retention, cohorts, and user flows, alongside Session Replay, Heatmaps, multi-touch marketing attribution, experimentation, and feature flagging capabilities. Mixpanel offers a generous free tier with up to 1 million monthly events and unlimited seats, with paid plans scaling based on usage. While users recognize Mixpanel as one of the most powerful analytics tools available, it can require more implementation effort compared to simpler alternatives. For AI product teams, Mixpanel integration enables automated user behavior analysis to inform model training, identification of feature usage patterns to optimize agent interactions, and conversion funnel analysis to improve AI-driven user experiences.

Tools (31)

run_query

Execute a JQL-based query against Mixpanel event data

get_schema

Retrieve the schema of events and properties in a project

list_saved_reports

List saved reports in a Mixpanel project

get_saved_report

Fetch a saved report by ID

list_dashboards

List dashboards in a Mixpanel project

create_dashboard

Create a new Mixpanel dashboard

update_dashboard

Update an existing Mixpanel dashboard

duplicate_dashboard

Duplicate an existing Mixpanel dashboard

delete_dashboard

Delete a Mixpanel dashboard

list_events

Browse events available in a project

list_event_properties

Browse properties associated with an event

get_event_property_values

Get unique values for an event property

list_data_quality_issues

Detect data quality issues in tracked events

update_lexicon

Edit the Mixpanel Lexicon (events, properties, tags, PII)

tag_lexicon_entry

Tag or classify a Lexicon entry

run_segmentation_query

Run a segmentation query

run_funnel_query

Run a funnel/conversion analysis

run_retention_query

Run a retention analysis

run_flow_query

Run a user flow analysis

list_session_replays

List user session replays

get_session_replay

Fetch a specific session replay

list_experiments

List Mixpanel experiments (beta)

get_experiment

Fetch a Mixpanel experiment by ID (beta)

create_experiment

Create a new Mixpanel experiment (beta)

update_experiment

Update a Mixpanel experiment (beta)

delete_experiment

Delete a Mixpanel experiment (beta)

list_feature_flags

List Mixpanel feature flags (beta)

get_feature_flag

Fetch a Mixpanel feature flag by ID (beta)

create_feature_flag

Create a Mixpanel feature flag (beta)

update_feature_flag

Update a Mixpanel feature flag (beta)

delete_feature_flag

Delete a Mixpanel feature flag (beta)